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Seattle Wedding Planner, Perfectly Posh Events

Bliss + Savvy: Finding Your Ideal Client

Wedding Business

26 Jan
Bride and groom on Seattle waterfront on their wedding day | Photo by Alexandra Grace Photography | Wedding Planning by Perfectly Posh Events | Bouquet by Studio 3 Floral

Photo by Alexandra Grace Photography

One of the first questions that I ask when I sit down with an up-and-coming wedding planner or a business owner is “Have you identified your ideal client?”.  Often times they may respond back with what type of wedding they want to work with – maybe that’s based off the style, budget or size – but more often than not the response is a narrow focus on what type of work they want to do rather than WHO they are working with.  In my opinion, this is the first mistake when identifying your niche and ideal client because it often limits you to a certain style.  I don’t know about you, but I thrive on working with different styles for weddings! By focusing on WHO your ideal client is, rather than what type of wedding you want to work with, you will give your company a brand direction to follow that can evolve with time as styles and trends change because the WHO will remain consistent even after mason jars and gold confetti go out of fashion.  This also helps save you from having to rebrand each time a trend changes in the industry!

Jessica and Mike's DeLille Cellars Wedding | Photo by Lucid Captures | Wedding Planning by Perfectly Posh Events | Bouquet by Flora Nova

Photo by Lucid Captures Photography

When I was the in process of starting Perfectly Posh Events, I sat down and created an imaginary character that represents my ideal client – I couldn’t figure out a name so I just go by Her.  I wrote out what Her identity is; what does she like to do in her free time, where does she shop, what magazines does she read, what is her favorite special treat {she loves macarons & champagne!}, what type of job does she have, what is her favorite restaurant, what are her priorities in life, etc.  I wrote out a pretty detail description of Her but I did not write anything about her wedding.  I wanted to focus first on WHO she is as a person and focus on attracting Her to my brand based off those merits.  The magic behind this is that the style of wedding that she likes can change over time!  She may have liked gardens full of pink flowers, lace and wine barrels three years ago but maybe now she is all about mixed metals, an urban setting, and neutrals.  Who knows, maybe her next obsession will be gold flamingos and mid-century modern furniture?  She still enjoys wine tasting with her friends on the weekend, wearing some fabulous shoes that she probably bought at Nordstrom, volunteering for her favorite charity, and any excuse for a glass of bubbly!  That part has remained the same for seven years.

Shane Macomber Photography | Perfectly Posh Events

Photo by Shane Macomber Photography

Once you have established WHO your ideal client is, use that in every aspect of your business planning.  When you are making a business decision, ask yourself if it would appeal to Her – if not then that decision is not a good fit for your brand.  I do this when I am evaluating what services to offer, what our website should look like, what to say on social media, basically EVERY decision is evaluated by if it would appeal to my ideal client or not.  I have said “no” to plenty of really great ideas and opportunities because it was something that she would not be interested in.   As a result, I am very fortunate to have been able to attract our ideal client for almost every single wedding we plan and to have also been able to create a variety of designs that reflect who the couple is.

Who is your ideal client???

P.S. WANT TO LEARN MORE ABOUT BRANDING AND TAKING YOUR WEDDING PLANNING BUSINESS TO THE NEXT LEVEL?  REGISTER NOW FOR MY WEDDING PLANNER WORKSHOP IN SEATTLE ON MARCH 13TH! CLICK HERE FOR INFO + PRICING

Cheers!

Holly

 

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Portland and Seattle Wedding Planner Team Perfectly Posh Events | Photo by Rebecca Ellison Photography

Hello! Welcome to our blog, a place where the wedding planner team at Perfectly Posh Events gather to share inspiration, real weddings, and advice from our wedding planning adventures in Seattle and Portland.  We love classic styles with a fresh twist & any excuse for bubbly! Cheers!!! 

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Elegant and vibrant waterfront wedding reception at The Woodmark Hotel. Click to see more from this colorful wedding design for a wedding at The Woodmark Hotel in Kirkland, WA. Wedding planning by Perfectly Posh Events, based in Seattle, WA. Wedding photography by Jenna Bechtholt Photography. Flowers by Goldenrod Floral #perfectlyposhevents

Katie + Michael | The Woodmark Hotel

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Elegant and vibrant waterfront wedding reception at The Woodmark Hotel. Click to see more from this colorful wedding design for a wedding at The Woodmark Hotel in Kirkland, WA. Wedding planning by Perfectly Posh Events, based in Seattle, WA. Wedding photography by Jenna Bechtholt Photography. Flowers by Goldenrod Floral #perfectlyposhevents

Katie + Michael | The Woodmark Hotel

Lynnette Johnson Photography | Perfectly Posh Events

A Look Back at 2012

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Dreaming of summertime with this al fresco wedding Dreaming of summertime with this al fresco wedding @theadmiralshouse 😍 This couple turned multiple pandemic reschedules into an opportunity to completley switch their wedding vision to feature cool lounges, brunch by the water, and an epic outdoor dance party!

Link in profile for more goodness from Kailey + Stephen's big day

Photographer: @ryanflynnphoto 
Planner + Designer: @perfectlyposhevents_danae 
Florist: @leahericksonfloral 
Lighting + Outdoor Structures: @lightsmiths.seattle
Lounges: @fanciful_rentals 
Rentals: @cortpartyrental
Isabel & Kyle's dreamy garden & greenhouse wedding Isabel & Kyle's dreamy garden & greenhouse wedding with a Tuscan vibe is featured on the blog this week [link in profile]. I love how they used potted trees, plants and herbs as sustainable yet elegant decor that reduced waste and utilized the plants at their venue @christiansons_weddings 🌳🌿

Planning + Design: @perfectlyposhevents_danae 
Photo: @madisonbay
Floral: @floravorenw
Catering: @shoobydoocatering
Summer days by the lake 😎 Planning + Design: Summer days by the lake 😎 

Planning + Design: @perfectlyposhevents_danae 
Venue: @woodmarkhotel 
Photographer: @jennabechtholt 
Floral: @goldenrodfloral 
Rentals: @cortpartyrental 
Linen: @bbjlatavola 

#perfectlyposhevents #woodmarkhotelwedding
Cheers to the weekend & wedding season! We plan on Cheers to the weekend & wedding season! We plan on celebrating with plenty of flower adorned champagne 🍾 

Photo by @amandakwhiteweddings 
Venue @froggsong_garden 
Catering @herbanfeast 
Planning + Design by #hollyperfectlyposhevents
We're hiring!! Interested in joining our team of S We're hiring!! Interested in joining our team of Seattle wedding planners? We are looking for another Assistant to join us for the 2022 season and hopefully advance to an Associate Planner role for the 2023 season. If you have a passion for weddings & events, are obsessed with details/timelines/checklists, and have impeccable taste, then send your resume to Holly@perfectlyposhevents.com. 

More details included in the link in profile. 

Assistant role would be for about 6-8 weekend dates July- October. Associate Planner roles start at part-time with the option of increasing to full-time based on skill level.

[Photo by @andrialindquist of our gorgeous bride Mina]
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107 West Denny Way, Suite 304, Seattle WA 98119 | 425-478-9474 | weddings@perfectlyposhevents.com  Seattle + Palm Springs + Worldwide

Award-winning wedding planning, event design and day-of wedding coordination in Seattle, Washington.  Our wedding planners specialize in sophisticated event design, chic luxury weddings in Seattle and romantic winery weddings in Woodinville, WA.  Available for destination weddings anywhere our passports will take us, but we have special love for the San Juan Islands and Palm Springs.

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