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Seattle Wedding Planner, Perfectly Posh Events

Bliss + Savvy: Finding Your Ideal Client

Wedding Business

26 Jan
Bride and groom on Seattle waterfront on their wedding day | Photo by Alexandra Grace Photography | Wedding Planning by Perfectly Posh Events | Bouquet by Studio 3 Floral

Photo by Alexandra Grace Photography

One of the first questions that I ask when I sit down with an up-and-coming wedding planner or a business owner is “Have you identified your ideal client?”.  Often times they may respond back with what type of wedding they want to work with – maybe that’s based off the style, budget or size – but more often than not the response is a narrow focus on what type of work they want to do rather than WHO they are working with.  In my opinion, this is the first mistake when identifying your niche and ideal client because it often limits you to a certain style.  I don’t know about you, but I thrive on working with different styles for weddings! By focusing on WHO your ideal client is, rather than what type of wedding you want to work with, you will give your company a brand direction to follow that can evolve with time as styles and trends change because the WHO will remain consistent even after mason jars and gold confetti go out of fashion.  This also helps save you from having to rebrand each time a trend changes in the industry!

Jessica and Mike's DeLille Cellars Wedding | Photo by Lucid Captures | Wedding Planning by Perfectly Posh Events | Bouquet by Flora Nova

Photo by Lucid Captures Photography

When I was the in process of starting Perfectly Posh Events, I sat down and created an imaginary character that represents my ideal client – I couldn’t figure out a name so I just go by Her.  I wrote out what Her identity is; what does she like to do in her free time, where does she shop, what magazines does she read, what is her favorite special treat {she loves macarons & champagne!}, what type of job does she have, what is her favorite restaurant, what are her priorities in life, etc.  I wrote out a pretty detail description of Her but I did not write anything about her wedding.  I wanted to focus first on WHO she is as a person and focus on attracting Her to my brand based off those merits.  The magic behind this is that the style of wedding that she likes can change over time!  She may have liked gardens full of pink flowers, lace and wine barrels three years ago but maybe now she is all about mixed metals, an urban setting, and neutrals.  Who knows, maybe her next obsession will be gold flamingos and mid-century modern furniture?  She still enjoys wine tasting with her friends on the weekend, wearing some fabulous shoes that she probably bought at Nordstrom, volunteering for her favorite charity, and any excuse for a glass of bubbly!  That part has remained the same for seven years.

Shane Macomber Photography | Perfectly Posh Events

Photo by Shane Macomber Photography

Once you have established WHO your ideal client is, use that in every aspect of your business planning.  When you are making a business decision, ask yourself if it would appeal to Her – if not then that decision is not a good fit for your brand.  I do this when I am evaluating what services to offer, what our website should look like, what to say on social media, basically EVERY decision is evaluated by if it would appeal to my ideal client or not.  I have said “no” to plenty of really great ideas and opportunities because it was something that she would not be interested in.   As a result, I am very fortunate to have been able to attract our ideal client for almost every single wedding we plan and to have also been able to create a variety of designs that reflect who the couple is.

Who is your ideal client???

P.S. WANT TO LEARN MORE ABOUT BRANDING AND TAKING YOUR WEDDING PLANNING BUSINESS TO THE NEXT LEVEL?  REGISTER NOW FOR MY WEDDING PLANNER WORKSHOP IN SEATTLE ON MARCH 13TH! CLICK HERE FOR INFO + PRICING

Cheers!

Holly

 

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Portland and Seattle Wedding Planner Team Perfectly Posh Events | Photo by Rebecca Ellison Photography

Hello! Welcome to our blog, a place where the wedding planner team at Perfectly Posh Events gather to share inspiration, real weddings, and advice from our wedding planning adventures in Seattle and Portland.  We love classic styles with a fresh twist & any excuse for bubbly! Cheers!!! 

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Modern cement architecture in Seattle for wedding photos. Click to see more from this urban loft wedding design for in wedding at Axis Pioneer Square in Seattle, WA. Wedding planning by Perfectly Posh Events, based in Seattle. Wedding photography by Carina Skrobecki Photography. Flowers by Rusted Vase Co. #perfectlyposhevents

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T-Minus 10 Days 'till Christmas! I love getting in T-Minus 10 Days 'till Christmas! I love getting into the holiday spirit, and this year calls for some extra cozy at-home time with lots of baking, mulled wine, Christmas jammies every day, and listening to classic Christmas songs.  The lyrics to Have Yourself A Merry Little Christmas seem especially meaningful this year, thanks Ms Judy Garland ❤🎄

Have yourself a merry little Christmas
Let your heart be light
Next year all our troubles will be out of sight

Have yourself a merry little Christmas
Make the yuletide gay
Next year all our troubles will be miles away

Once again as in olden days
Happy golden days of yore
Faithful friends who were near to us
Will be dear to us once more

Someday soon we all will be together
If the fates allow
Until then, we'll have to muddle through somehow
So have yourself a merry little Christmas now

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Planning + Design  Holly with Perfectly Posh Events
Photographer  @laurelmcconnellphotography
Florist  @floressencellc
Meet me under the mistletoe. 🌟 Planning + Desi Meet me under the mistletoe. 🌟

Planning + Design  Holly with Perfectly Posh Events 
Photographer  @laurelmcconnellphotography
Florist  @floressencellc
Let the holiday festivities begin!! Let the holiday festivities begin!!
Anyone else dreaming of the day we can have indoor Anyone else dreaming of the day we can have indoor wedding receptions again like this one!? Ironically, Keiko + Matt wanted their reception to be "dinner al fresco", but indoors! Check out more from this gorgeous NY loft-inspired wedding on the blog! Link is in our bio.
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Planning + Design  @perfectlyposhevents_danae
Venue  @axispioneersquare 
Photographer  @caskro
Florist  @rustedvaseco
Caterer  @citycateringcompany
Specialty Rentals  @vintageambiance
Specialty Lighting  @crimson_haze_lighting
Signage  @lettersbyellen
DJ  @integraldjs
Beauty  @kendra.lspringer
From our home to yours, Happy Thanksgiving to you From our home to yours, Happy Thanksgiving to you and your loved ones! I know this year has thrown a lot at us, but there's still so much to be thankful for. This year we're especially thankful for our healthcare workers, first responders, and grocery workers; thank you for the endless hours of hard work & the risk you're taking while you serve your communities. We are forever grateful. 

Here's to health, and love, and family. Happy Thanksgiving!! 🍂

{And while I wish our table was this full & festive with our family, this year we're opting for a tiny Thanksgiving and sending love to our family from afar.}
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Planning + Design  Perfectly Posh Events
Venue  @withinsodo
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Florist  @bashandbloom 
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107 West Denny Way, Suite 304, Seattle WA 98119 | 425-478-9474 | weddings@perfectlyposhevents.com  Seattle + Palm Springs + Worldwide

Award-winning wedding planning, event design and day-of wedding coordination in Seattle, Washington.  Our wedding planners specialize in sophisticated event design, chic luxury weddings in Seattle and romantic winery weddings in Woodinville, WA.  Available for destination weddings anywhere our passports will take us, but we have special love for the San Juan Islands and Palm Springs.

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